Wooden counter display – Josera

About the client

Josera is a well-known and reputable brand specializing in the production of high-quality pet food and livestock feed.

Josera products are valued for their natural ingredients and high quality. The brand is also recognized for its commitment to sustainability, an aspect it actively highlights in its marketing efforts.

What challenges was the client facing?

Josera was looking for new display solutions that would be more aesthetically appealing and environmentally friendly than its previous models. However, this presented a challenge due to the weight of the product packaging, which could reach several kilograms per bag.

Replacing the existing metal displays, known for their durability, was not an easy task. However, the brand wanted to move away from metal, as it did not align with its eco-conscious identity.

What did we create for Josera? 

We designed and manufactured a sturdy wooden counter display that retained the durability of the previous stands while enhancing aesthetics and sustainability. The display was carefully designed with reinforced construction to ensure stability even under heavy loads. Despite its strength, it remained lightweight, making it easy to assemble, disassemble, store, and transport.

How did we achieve this?

The project was developed in multiple stages. We began by thoroughly analyzing the client’s needs and defining key requirements such as strength, stability, and aesthetics. The goal was to create a display capable of safely holding multiple heavy packages while maintaining an attractive appearance.

We designed the stand using thick, certified plywood and incorporated additional shelf reinforcements to enhance durability. The structure was optimized to distribute weight evenly, preventing sagging or collapse under significant loads.

Before moving into production, we created a prototype and subjected it to rigorous load tests. The results confirmed that each shelf could support substantial weight without any risk of deformation.

Once the design was finalized, we proceeded with serial production, finishing the stands in accordance with Josera’s visual identity. The brand’s logo was engraved onto the wood for a refined and natural look. The completed displays were then delivered to designated sales points across Poland.

What was the outcome of our collaboration with Josera?

The wooden counter display fully met the client’s expectations, offering a perfect blend of aesthetics, durability, stability, and safety.

Plywood proved to be a viable alternative to metal, offering comparable durability while reinforcing the brand’s commitment to sustainability. The natural wood finish also provided a warmer and more organic look, aligning seamlessly with Josera’s environmentally conscious image.